By Laure on March 29,2013

The 11th China (Yiwu) Cultural Products Trade Fair

The 11th China (Yiwu) Cultural Products Trade Fair

Date April 27-30, 2016
Address No.59 Zongze Road 322000 Yiwu, Zhejiang China
Venue Yiwu International Expo Centre
Branch Venues Yiwu International Trade Mart, Yiwu Digital City, Publication Center, Antiques Market, China Yiwu Industrial Design Center, Yiwu Innovation Park

The 11th Session of China(Yiwu) Cultural Products Trade Fair (short for “Yiwu Cultural Fair”), co-sponsored by the Ministry of Culture, the People’s Government of Zhejiang Province and China Council for the Promotion of International Trade, will be held from April 27-30, 2016 in Yiwu,China.



Positioning: As a combination of B2B and B2C, it is aimed to build a professional and international platform for trading cultural products and services

Purpose:Gathering industry elites, display industry achievements, reveal and leading industry trends

Guiding Principle: Being international, market-oriented and professional

Scale: More than 2,800 international standard booths will be set up in an area of 50,000 square meters.

Visitors: More than 80,000 visits by visitors, including over 12,000 professional buyers and 6,000 overseas merchants.

Visitors: More than 80,000 visits by visitors, including over 12,000 professional buyers and 6,000 overseas merchants.


Exhibition Scope

1. Central Pavilion: Cultural Creative ∞ (Infinite Cultural Creative). Focusing on “Six-newness” concepts of “new business format, new technology, new product, new concept, new craft and new design”, this fair will set up a Central Pavilion featured by Cultural Creative ∞.

2. Cultural creative and design service: Museum and art gallery cultural creative products (derivatives), youth cultural creative design works, creative cultural gifts and consumer goods, process and industry designs, advertising planning, cultural creative industry park and service, etc.;

3. Game and entertainment products: Animation products, game products, game and entertainment equipments, animation derivatives, electronic sports derivatives, copyrights trading, etc.;

4. Works of art and collections: Artworks, museum and gallery collections, art works of postgraduates’ from National Academies of Fine Arts;

5. Arts and crafts products: Arts and crafts products with local features;

6. Productive and protective intangible heritage products: Traditional crafts, paintings, intangible heritages such as traditional Chinese medicine processing and brewing, etc.;

7. Cultural entertainment equipment and service: Mmusical instruments, film and television equipments, entertainment equipments and products, public service platforms for cultural industry equipment & technology, etc.;

8. Consumer cultural products: Cultural office supplies, festiv supplies, party supplies, decorations, cross-stitch, printing package & technical equipments, art supplies, mounting supplies & technical equipments, etc.;

9. Overseas cultural products: Cultural products from countries and regions along the One Belt And One Road and Yiwu-Xinjiang-Europe Railway, cultural products, cultural creative products and design services, culture agencies from Hong Kong, Macao, Taiwan and foreign countries,

Supporting Activities:

1. Small and Micro Cultural Enterprises Development Forum;

2.Series activities of the Support Plan for the Entrepreneurship and Creative Talents in the Cultural Industry;

3. Animation derivatives authorization and trading;

4. Conference of Releasing China (Yiwu) Cultural Products Trading Index and Chinese Cultural Enterprise Competitiveness Ranking;

5. Press conference on new products and new technologies of cultural enterprises;

6. Sourcing fairs;

7. Cultural industry seminars such as the Development Forum of Museum Derivatives

8. Awards of arts and crafts, excellent enterprises, and excellent organization

9. Silk Road Culture Forum



Brief Introduction to China (Yiwu) Cultural Products Trade Fair

On April 30, 2015, the 4-day 10th China (Yiwu) Cultural Products Trade Fair was closed. According to the statistics from the Organizing Committee, the negotiated trading turnover hit RMB 5.067 billion, increased by 3.2% over the previous year, of which the foreign trade reached RMB 3.265 billion, up by 8.4%. There were totally 103,000 visitors coming from 110 countries and regions to visit the exhibition, including 6365 overseas buyers, up by 5.6%, and 39 foreign trading groups.

Founded in 2006, China (Yiwu) Cultural Products Trade Fair was rated as “China’s Most Influential Brand Exhibition in Culture Industry” in 2008. In 2010, it was upgraded to the only foreign trade-oriented national exhibition in the culture and sports industry jointly sponsored by the Ministry of Culture and the People’s Government of Zhejiang Province. After years of development, Yiwu Cultural Fair has become an important platform for cultural products trade (exports), culture industry exhibition, cultural information exchange, and cultural cooperation, and thus it has been listed as one of the key brand exhibitions supported by the Ministry of Culture during “the Twelfth Five-year Plan Period”.

Since the 9th session, under the background of the great development and prosperity of cultural industry, Yiwu Cultural Fair has courageously and resolutely taken the first step of transformation and upgrading. China Council for the Promotion of International Trade became a new sponsor. By paying more attention to trade and effectiveness, adhering to the exhibition ideas of “being market-oriented, professional and international”, taking cultural products trade as the core and international standards as the goal, we will bring more originalities, highlights and features on the basis of the previous sessions, strive to build China Cultural Fair into an important platform for China cultural products trade, an important window for cultural exchange, a “Wind Vane” in international trade of China cultural industry, as well as an important carrier to promote adjustment and innovation on cultural products structure, and finally promote the development of cultural industries and the “going global” of Chinese culture.

China (Yiwu) Cultural Products Trade Fair is held in Yiwu, a city which is home to the world largest wholesale market of consumer goods. The market has a business area of 5.5 million square meters, accommodates 75,000 booths and stores, and sells more than 1.8 millions kinds of consumer goods, including 50,000 kinds from 90 other countries and regions. The annual flow of foreign merchants to the city is over 500,000. More than 13,000 overseas merchants from over 100 countries and regions reside in Yiwu. The logistics system here is well developed. Yiwu is one of the three pilot cities of “convenient customs clearance” designated by the People’s Government of Zhejiang Province and one of China’s first 17 international land port cities identified by the UNESCAP. Benefiting from the strong support from the market, Yiwu exhibition industry has been developing rapidly. Honored as “China Most Promising Exhibition City”, Yiwu has built the national first-class International Expo Center which has a total construction area of 330,000 square meters and can provide more than 7,000 international standard indoor booths. With its complete facilities, more than 150 exhibition events are held every year.

Profiles of Previous Sessions

Since its establishment, 10 sessions have been successfully held with constant expansion in size. An accumulative total of more than 690,000 professional buyers have participated in the fair, including 45,000 overseas buyers. The total trade volume accumulated since the first session reached RMB33.02 billion.

Charging Standard


Exhibit Categories Charging Standard Extra charge for double opening booth
3m*3m standard exhibition booth RMB 8000 yuan each RMB 600 yuan each
Open space booth (36 square meters at least) RMB 800 yuan per square meter

Name: Sinaean International Expo (Yiwu) Corporation Limited

Account number: 3300 1676 2350 5303 6862

Bank: Yiwu Branch of China Construction Bank


Address: 1F, East Wing of Yiwu Library, No.35 Zongze East Road, Yiwu, China

Tel: 0086-579-85415700

Fax: 0086-579-85415701




Who will be ?

This Form cannot be submitted until the missing fields (labelled below in red) have been filled in

Leave A Message:

Please note that all fields followed by an asterisk must be filled in.

Submit inquiry